Bindaas
Makeup for South Asian Skin Tones
Dare to be you. Dare to be colorful.
Dare to live freely.
Explore the Collections
We have ensured through trial-and-error that all of our hand-selected and beautiful colors will suit a wide range of South Asian skin tones. As for style, preference, and what colors you love on yourself, you’re the expert! If you’re looking for makeup for your unique, brown skin tone, we have what you need. A makeup brand by South Asians, for South Asians.
L I P S
F A C E
You may not be everyone's cup of chai, and that's cool.
As South Asians, we are unique. Although that can seem isolating at times, we are always tied not only to other South Asians among us but also to our ancestors who came before us. Their sacrifices and dreams are part of our souls. Bindaas Beauty is all about embracing the power and grounding that comes from our roots, and harnessing that energy to forge an identity in this modern world.
Because you deserve to belong.
From your lips...
5 stars
Tickled Gulabi - LOVE this color
Hi! My name is Juhi and I am a South Asian woman in her 30s and I absolutely love this color. It is vibrant, gorgeous and looks amazing on our skin tones. This lipstick packaging feels luxurious just like the color. I have received so many compliments on this color!
- Juhi
Ethical Shopping
All of our products are carefully selected to ensure they align with our
V A L U E S.
Sustainable
Cruelty-Free
Fair Trade
Vegan and Non-Vegan Products
Recyclable
Packaging
Clean Beauty by higher standards
